The target group concerns small and medium sized enterprises (SMEs) in production in Southern Denmark and Northern Germany. The project concerns how these enterprises can use networking between the small enterprises to establish and optimize eBusiness activities in order to improve their competitiveness on the global market. The research will focus on ICT-maturity and networking ability. The results will be disseminated through web, seminars and conferences. The project is economically supported by the EU in the INTEREG IIIa programme for FYN and KERN. Participants are from SDU the Department of Marketing and Management and from Fachhochschule Kiel the Institut für Wirtschaftsinformatik plus partners from Wirtschaftsagentur Neumünster GmbH and from Fyns Erhvervscenter later Udviklingsforum Odense.

The relationship to strategy here has to do with taking a longer perspective than is typically found in SMEs and that the possiblity to do that lies in the the firms networking ability. This again relates to the firm's external organisation and the internal capacity of using the external gained knowledge.